Athlete lifting at a Generation Strength competition
Generation Strength
Generation Strength Coaching

Build strength.
Build belief.

Evidence-led strength coaching for men, women, girls, and young athletes who want to move with skill, train with confidence, and see what they are capable of.

The Generation Strength approach

Strength changes
everything.

A strong base makes it easier to train, compete, recover, and keep showing up. That starts with skilful, progressive strength coaching that meets you where you are now.

01

Move with skill

Technique comes before load. Learn the foundations of strength training in a supportive, well-coached environment.

02

Build real capability

Progressive strength training develops a more capable body for sport, performance, and everyday life.

03

Grow lasting confidence

Clear feedback, smart progression, and consistent effort create confidence that carries far beyond the gym.

For adult lifters

Coaching that gives
your training direction.

Whether you are returning to training, building toward a competition, or ready to stop piecing your program together alone, you will have a clear plan and a coach in your corner.

Online, worldwide

Online Coaching

$75+ GST / week

Structured, principle-led coaching delivered wherever you train. Built for adults who want confidence in every session.

  • Bespoke programming in your training app
  • Weekly check-ins and clear feedback
  • Video review for technical support
  • Fatigue management and program adjustments
  • Competition planning where relevant
Apply for online coaching →

Prices are + GST per week. Not sure where to begin? Start the conversation.

Girls & young athletes

Strong girls.
Strong futures.

Girls deserve coaching that develops physical capability, builds confidence in their bodies, and creates a lasting relationship with movement and strength.

Individual and small-group coaching puts quality first: skilled movement, progressive training, clear feedback, and an environment where girls can see what they can do.

Supportive coaching
Who it is for
  • Girls aged 10 to 18 who want to get stronger, move better, and perform with confidence.
  • Young athletes preparing for, progressing in, or returning to sport.
  • Girls who are curious about strength sports or want a foundation for any sport.
  • Parents looking for expert, age-appropriate, development-focused coaching.
01

Technique before intensity

Learn the foundations of lifting with patience, clarity, and coaching that puts quality first.

02

Progress built for the person

A development path that respects experience, training age, sport, and the person in front of us.

03

Confidence that carries over

The confidence earned through training can show up in sport, school, and everyday life.

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For schools & sporting clubs

Build a better strength-development pathway for female athletes.

Practical strength and conditioning support, program design, and coach education for teams that want to develop capable, resilient athletes.

Talk about a program →
Meet your coach

Coached by someone
who knows how to perform.

I'm Merinda O'Brien, an ASCA Professional Level 2 Coach with more than a decade of experience coaching strength and performance. My work brings high-performance principles into practical, purposeful coaching for adults and young athletes.

As a strength sports athlete who has represented Australia, I understand the discipline, skill, and long-term development that performance takes. My job is to make those principles useful for your goals.

Credential
ASCA Professional Level 2 Coach
Experience
10+ years coaching strength and performance
Leadership
Strength & Conditioning Lead Coach at a girls high school since 2025
Athlete insight
Australian representative in strength sports
Start the conversation

Let's build a stronger
next chapter.

Whether you are an adult ready for focused coaching, a parent supporting a young athlete, or a school or club building a stronger pathway, get in touch to find the right next step.