Generation Strength: Where Elite Coaching Meets Real-World Leadership

Founded by Merinda O’Brien— world record holder and international level powerlifter, strategic advisor, and leadership specialist—Generation Strength empowers athletes and institutions through evidence-based, inclusive, and collaborative performance systems.

With a career spanning senior roles in government, university education, and elite sport, Merinda brings a rare blend of strategic insight and coaching excellence. Her work has shaped ministerial and government policy, led cross-sector partnerships, and developed high-performing teams across schools, clubs, and national platforms.

But at the heart of Generation Strength is a simple belief: everyone deserves access to world-class coaching, no matter their starting point. We don’t just build stronger athletes—we build confident, capable humans who thrive in sport and beyond.

What We Stand For:

🤝 Collaboration Over Command
Coaching is a partnership. We listen, adapt, and co-create programs that reflect your goals and context.

🌱 Authentic Leadership
We lead with integrity, humility, and a commitment to continuous growth—for ourselves and our athletes.

🌍 Inclusive Excellence
From first-time lifters to international reps, we welcome all identities, abilities, and ambitions.

📚 Evidence-Based, Athlete-Centered
Every program is grounded in research and tailored to the individual. No cookie-cutter templates—just smart, strategic coaching.

🧭 Strategic Vision, Tangible Results
Whether you're a school, club, or emerging athlete, we help you build systems that scale and results that last.

🏋️‍♀️ What We Specialise In

Strongman Powerlifting Weightlifting (sport-specific coaching)

Strength & Conditioning for non-strength sports (team and individual)

📍 Where We Coach

In-Person – Brisbane, Australia

Online – Worldwide

Join us and experience coaching that’s strategic, inclusive, and built for results.